I’ve had pink hair the whole time I’m using it, so I’m not sure about it helping maintain brunette color, but I like the consistency and the scent is nice. Girly scent, not citrusy or fresh, more maybe flowery or perfumed?
It’s a creamy color with a thickish smooth consistency.
Along with the shampoo, this leaves hair feeling soft and looking its best. Hair smells yummy after. Definitely recommend for brunettes, I've tried a lot of shampoos, both expensive and inexpensive and this is definitely top 2 or 3.