First time using it. I like the smell and made your hair so soft. My hair got brassy and orangy tone from the sun bleaching and i hope this can take out the brassiness. After several used i notice good results and make sure to use hair gloss/ shiner as it can bring out the 3D effect color compared to naturally dry hair. Price also cheaper than found outside. Please like if it helps

Does the job! The smell isn't anything special to me, but I like owning a bottle of this when I want to freshen up the brown parts in my highlights :)

Bought many times, it retains the hairdye colour as advertised. It’ll be nice if iherb will also sell it’s grey hair line product too.

I love this shampoo and I have been using it for years, it leaves my hair really shiny and pops out my hair color.

I live in an area that has some of, if not the hardest water in the US. A lot of soaps and shampoos have trouble lathering in hard water and people usually have to use more or maybe wash twice. This shampoo lathers up pretty good and seems to get rid of buildup. I have naturally curly hair (3b/c fine) and this doesn't suck all of the moisture out of my hair. I'm not sure how to describe the smell, and I'm sure it's not for everyone but I don't mind it at all. I think this has been around awhile now for a good reason. The price on iHerb was so much cheaper than my local stores.

Nice and sleek. Got it while it’s on sale when I need a colour protecting shampoo!

I really like this shampoo. I always get compliments on my natural hair color when I'm using this shampoo. (I never color treated my hair)

No impressed. Realised I could get it cheaper in my own country.

Keeps the hair color nice and bright

Wonderful shampoo to keep my brown hair shiny and bright. I’ve used several of these bottles and the only complain I have it that it doesn’t come in a bigger bottle with a pump. Otherwise 5 stars!